Mission

Lioness 613 Strategic Marketing is a purpose driven consultancy dedicated to elevating Jewish voices, strengthening pro-Israel advocacy, and building powerful, mission led brands. Founded by Nancy R. Ribak Altadonna, M.S.Ed., and co-founded by Jessica Goodwin, the firm operates at the intersection of strategy, storytelling, and cultural intelligence, helping clients communicate with clarity, conviction, and impact.

We partner with organizations, businesses, and leaders who understand that messaging is more than marketing. It is influence, identity, and responsibility. In an increasingly complex and often hostile landscape, we equip our clients with the tools to stand firm, speak effectively, and lead with authority.

Our work extends beyond traditional marketing. We organize and promote events that bring communities together, amplify important conversations, and create meaningful, real-world engagement. From concept to execution, we ensure every event reflects purpose, professionalism, and impact.

Our approach combines high-level strategic thinking with bold creative execution. From brand positioning and digital campaigns to advocacy messaging, audience engagement, and event promotion, every initiative is designed to cut through noise, command attention, and drive meaningful results.

At Lioness 613, we do not just build brands. We strengthen voices, shape narratives, and help our clients lead with purpose.